Unlocking opportunities to innovate and optimise operations across all channels, embracing agility, flexibility and speed of delivery. 

Consumer Goods

Changes in consumer behaviours and loyalties means consumer goods brands need to be continuously adapting, innovating, delivering at pace and meeting rising expectations. A growth in choice and reduction in loyalty, driven by reduced available spend means consumer brands must look to deliver value to the end user in more diverse ways. Delivering profitable growth has never been so challenging.

The challenges in the sector are relentless, from supply chain issues and labour shortages through to improving environmental impacts and addressing the need for sustainable development. Consumer goods manufacturers need to be agile and responsive, finding new routes to market and continuously addressing operational inefficiencies.

Having worked with FMCG brands including Diageo, Danone, Nomad Foods and Weetabix we have a rounded understanding of the sector landscape and can design, set up and deliver solutions to ensure you achieve your transformation objectives.

New call-to-action

How Nine Feet Tall can help

  • Provide assurance on your change programme or project through a rapid health check. We will de–risk your plan and course correct before issues materialise.
  • Accelerate project delivery & recover stagnating projects.
  • Review your project portfolio and prioritise the initiatives that really matter to ensure quick ROI.
  • Design, set up and deliver your digital transformation programme to ensure adoption and realise benefits & outcomes. You may be investing in a new ERP (Enterprise Resource Planning) system, E-Commerce or CRM.
  • Map and optimise your consumer journey to enhance the experience and deliver value from all touch points.
  • Streamline and optimise supply chain processes delivering efficiency, quality and consistency.
  • Build capability in your team to gear them up to deliver future change programmes themselves.
  • Support you to set up or optimise your PMO so you have full control and visibility of your portfolio, programme and projects.
  • Review your operating model to make sure you have the right organisation design and systems structure to deliver your vision and strategy.

View Related Services

Throughout the engagement, impressive levels of drive and enthusiasm have been evident. The Nine Feet Tall Consultants have a great style and engage positively, sensitively challenging, demanding clarity whilst pushing forward transformation. Should the opportunity arise for Nine Feet Tall to get involved again, I wouldn’t hesitate.

Jeremy Bailes Head of Portfolio, Diageo

View Client Stories

Frequently Asked Questions

What can consumer goods organisations do to stay competitive and drive growth?

Most FMCG and Consumer Packaged Goods (CPG) companies already have cost saving initiatives running to find areas to improve efficiency or be focusing on New Product Development to keep up with changing consumer behaviours. We believe a universal cross functional approach to transformation will unlock opportunities for growth and offer a more holistic approach to change. Your operating model must be aligned to the ambitions for transformation.

When should organisations transform?

The trigger depends on your vision and objectives for success. All consumer goods organisations are different and one size does not fit all.  For some organisations there may be an imminent need to reduce costs and drive efficiencies. For others, your current technology might not be meeting the demands of your consumer or enabling omnichannel sales and capitalising on new routes to market. You might be losing out to competitors and need to address consumer experience. Other organisations transform due to a pressing need for cultural change, due to organisational redesign.

What does successful transformation look like?

We believe that identifying benefits at the start of any programme is an integral part of the design. Scoping the vision should be done early on and metrics should be set up to make sure the outcomes and benefits are measured. At Nine Feet Tall, we design solutions with implementation in mind, so you can have confidence the benefits are realistic and achievable.

What are the biggest barriers to successful change delivery?

Resistance to change is problematic across most sectors. In fact, 75% of businesses struggle to land transformation programmes effectively because they underestimate the impact of change and do not have a change management strategy. Having a clear purpose and winning the hearts and minds of your people helps maintain a positive culture and can aid successful digital adoption.