Having the latest all singing, all dancing CRM tool to manage your customer data and sales pipeline might sound like a winning idea… but without a solid CRM implementation plan, you might struggle to unlock the full value. Effective CRM planning ensures that, before...

Choosing the right CRM can be daunting and challenging. Whether you are replacing a legacy system that no longer fits your business or selecting your first CRM system now your business has expanded, you need to be sure you are choosing the right system....

As a customer, what makes you return to a specific business? Is it because of their products, their services, their prices… or is it because of the customer journey they provide.  In present day, there are so many businesses that offer similar products or...

What is CRM? A Customer Relationship Management (CRM) system is a system used by businesses to manage their interactions, exchanges and relationships with their customers or clients. It creates a clear overview of customer activity by tracking and analysing interactions. “Research shows that 91%...