What is CRM? A Customer Relationship Management (CRM) system is a system used by businesses to manage their interactions, exchanges and relationships with their customers or clients. It creates a clear overview of customer activity by tracking and analysing interactions. “Research shows that 91%...

The CRM market is huge. Statista predict it will be worth $49.6 billion by 2025. It’s no wonder then that CRM platforms are constantly innovating and selling the next must have big development to stay competitive. From the latest document storage system to the...

We all know, customers are becoming more and more savvy and expecting more for their money. Delivering the ultimate customer experience through optimised touchpoints is essential for gaining a competitive advantage.    In the mission to keep customers happy, a functional and fully adopted...