Tesco Direct

Tesco plc employs over 500,000 people in 12 markets dedicated to providing the most compelling offer to its customers. Founded in 1919 from a market stall in London’s East End, over the years the business has grown to operate around the world, serving tens of millions of customers every week.

Online Retail

Tesco Direct embarked on a project to significantly improve its online offering with a view of simplifying user experience, accelerating products to market and integration with third party suppliers. We were brought in to lead the change, communications and user acceptance testing (UAT) on this complex programme. The results enabled Tesco Direct to quickly introduce new products to the market, supported by a seamless supply chain with an increasing number of fulfilment partners.


Optimised Tesco Direct website which was relaunched bug-free on the set deadline.

Nine Feet Tall has the ability to translate complex and technical information into simple user based scenarios.

Andrew WallProject Manager, Tesco