Hang Nine – a surfer’s guide to project management

Almost a month ago to the day, we announced that we had renewed our sponsorship of professional surfer Tom Butler. Since starting our relationship, and from our time spent on the waves with Tom in Newquay, we have learnt that there are a surprising amount of similarities between surfing and project management.

Here are 9 lessons we can carry across from surfing to project management:

  1. Get the right tools for the job.  If you have ever tried to surf in the Atlantic, even on a sunny day, you know that a good wetsuit is essential. Make sure you, and your team, are well equipped from the beginning.
  2. Time your effort.    With the wide variety of waves coming through, it is easy to miss a good opportunity or put a lot of effort into the wrong wave with little reward. Always be at the ready and put all your energy into the right scenario.
  3. Enjoy the moments of calm. Between sets of waves there is nothing better than clearing your mind of the day to day distractions and as you ready yourself for fresh waves you will view the situation with a different perspective.
  4. Paddle hard. Work hard to catch the wave. You have to put the effort in to get the right result.
  5. Catch that wave. Get up on your feet quickly and maintain the momentum as you ride across that perfect wave.
  6. Hang loose. Extending the thumb and pinky finger is a Hawaiian sign to convey the concept of friendship, understanding, compassion, and solidarity. Good idea really!
  7. Sit back on shore and watch what’s happening. You definitely cannot influence nature, the waves and the weather. There will always be circumstances out of your control. If the surf’s not up or it’s just not happening, sit back and pick a better time.
  8. Don’t give up. Surfing has to be one of the most frustrating sports. Every time you think you have mastered it, something changes, high swell, low tide, wind, rain, other surfers. You name it. Just keep watching, keep learning, and keep at it.
  9. The perfect wave. It’s different for everyone. The moment you know you caught it and nailed it. A little bit smug? I think so. Make sure you celebrate success.

Keep an eye on our website and social media for regular updates on Tom. Alternatively, head over to http://tbsurfing.sdcreative.co.uk/, where you will find his new video series.

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